Jaguar announced today the launch of a five-part television series inspired by the All-New Jaguar XE.
The series embodies the spirit of 'Forward Thinking' and intends to celebrate ten such 'Forward Thinkers' and their unique stories by bringing them together, two in each part of the series and this will be from five different industries.
They will draw inspiration from dramatic design, intuitive performance and British luxury of the recently launched Jaguar XE and craft bespoke creations.
The eclectic group of 'Forward Thinkers' from the five industries include:
Food: Ranveer Brar, world renowned Chef and Riyaaz Amlani, a leading restaurateur
Music: Ram Sampath, music composer and Abhinay Deo, a filmmaker
Fashion: Pernia Qureshi, a fashion entrepreneur and Narendra Kumar Ahmed, one of India's leading fashion designer
Design: Arzan Khambatta, a perfectionist sculptor and Vivek Prabhakar, founder of the design-led lifestyle brand 'Chumbak'
Photography: Colston Julian, a photographer and Ujjwala Raut, one of India's most successful supermodel
Rohit Suri, President, Jaguar Land Rover India Ltd (JLRIL), said "Forward Thinking is an extremely strong and courageous attitude that has the potential to redefine conventions and break preset barriers. Through 'READY TO RULE'' we not only intend to demonstrate this attitude but also hope to inspire millions of young people in India wanting to make a difference. It's an honor to showcase beliefs and work of leading Forward Thinkers of India along with designing a one-of-its kind challenge for them in crafting a Jaguar XE inspired signature creation. I am certain that the 'READY TO RULE' series will be extremely engaging and fun to watch for our customers and brand enthusiasts alike."
The five-part series 'READY TO RULE' will go on air on TIMES NOW and ET NOW from June 25th 2016.
Ashit Kukian, President, Revenue, Times Network said, "We are proud to have partnered with Jaguar Land Rover India on a first-of-its-kind series that brings leading names from different industries together to create something extraordinary by drawing inspiration from the new Jaguar XE. The 'READY TO RULE' series is sure to inspire viewers across India through content that delves into creative discussions with illustrious minds on the spirit of Forward Thinking. As India's most influential television network with the biggest English and Business news channels, we are pleased that our channels TIMES NOW, India's leading daily news channel & ET NOW, India's foremost business news channel, will provide it the right communication platform it deserves."