Hyundai Signs Sponsorship Deal With BCCI

Hyundai Motor India Ltd (HMIL) has signed a 4 year sponsorship deal with the Board of Control for Cricket in India (BCCI).

The 4 year deal sees Hyundai joining hands with the BCCi as an associate sponsor for all of the Indian Cricket team's international matches at home in every format of the game.

According to the deal the BCCI will use Hyundai's fleet of premium cars to ferry around various dignitaries and other VIPs associated with the sport during the event.

In return for this Hyundai will get rights to put three logos on the pitch floor along with advertising space at perimeter boards and on the stadium display. It would also conduct trophy tours.