Hyundai Motor India Limited showcased its latest offering in the hatchback segment, the i30 at the 2016 Auto Expo in Delhi. Many thought that this model will be launched in India sometime soon.
But all these speculations have turned upside down. According to sources, the new i30 will not be launched in India, as the new i30 will not fit into the price sensitive Indian market. By this news, the fans of the new C-segment hatchback are left disappointed in the country.
With top of the line i20 hatchback and the i20 Active, some customers pay nearly Rs 10 lakh. On the other side, some customers spend the same amount for Verna or an entry-level Creta.
So, Hyundai doesn't think that an expensive hatchback will make sense in the Indian market, as they might find it difficult to find customers in this segment.
Pricing will be a big hurdle for the i30 in India. With all the high-end features and safety equipment the i30 may come close to Elantra in terms of pricing.
Hyundai's new offering for the Indian market includes the 2016 Tucson, 2017 Verna, facelift update for Grand i10 and Xcent and a new sub-four metre Vitara Brezza rival SUV.
Hyundai is also speculating to bring its luxury vehicle division Genesis brand to the country. The i30 is specially designed to a wider range of customers worldwide than the price sensitive market.
The design language of the i30 gives us a rough idea about where will this new hatchback click for Hyundai, as it is looking for more matured market to launch this premium hatchback.