Honda has been concentrating on the mass-market models like the Amaze, Brio, City and the newly launched BR-V. Why did they discontinue the premium models like the Accord and Civic? Read to find out why it wants to bring it back to India.
The Honda Accord and Civic are still sought after cars even till today in India. The reason being its sheer performance and really didn't care about the mass market requirement, be it mileage, price tag or being compact in nature; which has become the norm nowadays.
Both the Accord and the Civic went off the road in 2010 and Honda never confirmed if this will make a comeback in India. With the Accord and Civic gone, companies like Skoda, Volkswagen, and Toyota took this vacant space and have lapped it really well.
Honda is getting ready to launch the Accord and CR-V later this year, the only reason being it wants the premium tag back with it, which it once ruled. The models of Accord and Civic might not bring numbers in terms of sales or market share, but it will surely increase its brand value.
Currently, SUV's are the favorites, be it compact or the actual SUV itself, most of the manufacturers have launched a model with the SUV design and are reaping benefits. It's the premium segment which has taken a hit and Honda could put the sensation back in the premium segment.
The Accord and the Civic came with the petrol engines and never in the diesel engine, this has been addressed with the diesel engine in the Amaze, Mobilio, and BR-V. The Honda CR-V will be next to get the diesel engine and we can expect the Accord and Civic to follow as well.
Honda is in India for nearly two decades and has understood the market sentiments, it will continue to push models in the mass market, at the same time will look to re-establish its premium brand image.