Is It The End Of The Line For The Honda Mobilio In India?

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Japanese carmaker Honda has not made even a single unit of the brand's MPV, the Mobilio in India for the last ten months. This is due to the weak demand for the vehicle.

The Honda Mobilio, which was launched in India almost two years ago, has possibly faced the worst reception for a new Honda that India has ever received.

According to the data supplied by the Society of Indian Automobile Manufacturers (SIAM), the Mobilio has not been produced since end of November last year.

Also, Honda has no immediate plans to restart production of the Mobilio for now, even as monthly sales volume is around 200 units per month, compared to an average of selling 3,400 units per month when the MPV was launched.

To push existing stocks of the Honda Mobilio to customers, Honda dealerships are offering discounts ranging between Rs 50,000 to Rs 1,00,000.

One of the major factors for the downfall of the Mobilio in the Indian market is that the company competed with established players in the market like Maruti Suzuki and Toyota.

Also, the Japanese carmaker has not established itself in the taxi segment as much as Toyota with the Innova or like how Tata Motors did with the Indica.

As per a Honda Spokesperson, "The MPV segment is currently largely driven by sales in the commercial segment, while Mobilio's sales are mainly focused on customers who drive MPVs for personal usage. We would have liked to sell more, but as of now, the sales are as per the potential of the personal usage segment."

The Honda Mobilio is available in India with a petrol and diesel engine. The petrol engine is a 1.5-litre unit that produces 118bhp and 145Nm of peak torque, while the diesel motor is a 1.5-litre unit as well, producing 99bhp and 200Nm of torque.

Both engines come paired to a 5-speed manual gearbox and Honda claims a mileage of 17.3km/l with the petrol engine and 24.2km/l with its diesel powered Mobilio.

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Read more on: #honda #auto news
Story first published: Tuesday, October 4, 2016, 9:39 [IST]
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