Beer Brand Heineken is the new Formula 1 partner and will commence its title sponsorship from this year's Italian Grand Prix. The partnership will run until the end of the 2020 season, but the company has indicated that they are on the lookout for an even longer association.
The new deal will not see Heineken branding on cars or drivers during the races. Instead, the beer brand will be visible at race circuits --- except Abu Dhabi where advertisements of alcohol are illegal.
As the official beer partner of F1, fans can relax at the Heineken bars and lounges at all race tracks.
However, is linking an alcohol product with the biggest racing series in the world safe?
To this, Heineken has pledged to use its deal with F1 to push a message of "If you drive, never drink." The company has also appointed three-time champion Sir Jackie Stewart as an ambassador for the campaign.
Also, is Heineken beer your choice during an F1 race? If you love drinking beer while watching Formula 1, remember --- "If you drive, never drink."
Nico Rosberg vs. Lewis Hamilton... Stay tuned!