General Motors (GM) has bought San Francisco based startup Cruise Automation as it ramps up its push for self-driving cars.
According to Fortune.com, Detroit based GM paid over $1 Billion for Cruise Automation as it battles Silicon Valley giants Apple and Google to get fully autonomous cars onto the road. GM however has not yet coomented on the amount of money it paid to acquire the startup.
Cruise Automation came into focus after it started selling kits that could turn any Audi A4 or S4 into a self-dring car on the highway. Each of the kits cost $10,000.
GM is expected to ramp up Cruise Automation's technology by integrating its software into its upcoming cars. The company is also expected to use its new acquisition to help it build up its automated fleet for Lyft, the ride sharing company it invested $500 Million in January 2016.