Formula One's new owners Liberty Media are eyeing the neon sign lit streets of Las Vegas as the host of a new night race in the Formula One calendar.
The American owners of Formula One want to expand the appeal of the sport in its home country and adding a second night race after Singapore on the extremely bright night streets of Las Vegas is something that could help them boost interest in the sport.
Despite having a record-equalling 21 races this season, the new Formula One bosses are looking at a number of new races to help develop the US market, generate more revenue and win more fans around the world for the sport.
Liberty CEO Greg Maffei has spoken specifically about the desire for the Vegas night race to happen. Speaking in Barcelona, Maffei said, "I particularly like the idea of a night race in Las Vegas."
F1 has been looking to return to Las Vegas for a while now and F1 supremo Bernie Ecclestone held talks with interested parties from Las Vegas earlier this year about a potential second race in the United States.
Formula One currently hosts one night race in its calendar in the Asian city-state of Singapore, a race that has been described by many as the Jewel in F1's crown.