Ford India is expanding its retail distribution of genuine parts to increase the easy availability of spare parts with the appointment of Khodiyar Ford Parts, Ford's exclusive distributor, based in Ahmedabad.
Khodiyar Ford Parts, who will be the 7th exclusive distributor will cater to the region of Gujarat Daman, and Diu & Silvassa.
N Prabhu, vice president, Customer Service Operations, Ford India said, "Much like in a family, we are focused on ensuring quality, reliability, and convenience of our customers and are aggressively expanding our retail distribution network. With the launch of our retail distribution in the region, we are ensuring that customers have access to fairly-priced, high-quality parts whether they are visiting a Ford dealership or an independent repair shop."
In the next phase, Ford India will expand to regions of West Bengal, Rajasthan, Uttar Pradesh, Assam, and Punjab soon. Currently, they are present in Delhi, Tamil Nadu, Karnataka, Kerala, Maharashtra, Goa , Andhra Pradesh & Telangana.
Apart from its expansion of the genuine parts distribution, it has introduced Ford Service Price Promise, a unique Service Price Calculator on Ford India Website, this will allow customers to be aware of the cost involved in periodic maintenance much before booking for a service.
Also, is the Ford Parts Pricing Online, a Parts Price Calculator on its website, where you can see the price of the parts they need for the car.
Another initiative is the Sub Assembly Levels for Repairs, which enables savings through breaking down the auto parts into sub-components.
Ford India has been working with its suppliers to attain localisation on the products which will lower costs of the parts and not compromising on the quality.