American carmaker Ford has appointed Rajendra 'Raj' Rao as the Chief Executive Officer for the company's Smart Mobility LLC. Ford Smart LLC is the carmaker's subsidiary, that looks works on designing, building, growing, and investing in emerging mobility services.
Rao will be based in California and will report directly to Jim Hackett, Ford Smart Mobility LLC Chairman. Speaking about Raj, Hackett said, "Ford Smart Mobility is a significant growth opportunity for Ford. Raj has deep experience in digital transformation, new business model cultivation and start-up partnerships."
"He is the right leader to lead the delivery of mobility services globally and bring to life our vision to change the way the world moves."
Speaking about his new role, Raj said, "I am energized by the opportunity to develop and grow Ford's new mobility businesses, leveraging the company's inherent strengths. I have spent the better part of my career unleashing the power that exists globally with ecommerce, connected devices and digitization."
"The opportunity now to apply that experience and passion for innovation to helping Ford change the way the world moves is the perfect culmination."