Fiat Chrysler Automobiles To Implement ‘Cohesive’ Network Strategy In India

Fiat Chrysler Automobiles India will be implementing a cohesive network strategy to improve its after sales service in the country.

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Fiat Chrysler Automobiles India is planning to be cohesive with its network strategy in India. This new move from FCA India comes after expanding its product portfolio in the country.

With Jeep vehicles added to its product portfolio, the company is preparing for an increase in its Indian customer base, especially with the upcoming launch of the localised Jeep Compass mid next year.

After the launch of its two models - the Jeep Wrangler and the Jeep Grand Cherokee, FCA has added three more sales and service outlets to its existing distribution and after-sales service base in upscale locations.

The company opened India's first FCA Destination Store in Worli, Mumbai that will cater to Fiat, Abarth as well as Jeep customers.

Chennai gets its first Jeep Destination Store, an impressive 3S facility located on the Old Mahabalipuram Road and New Delhi too is ready with its first Jeep Destination Store on Mathura Road.

Landmark Lifestyle Cars Pvt. Ltd., India's first ‘FCA Destination Store' is located in the upscale Worli area in South Mumbai. One of FCA's biggest showrooms, it has a display area of over 8,500 square-feet that generously accommodates Fiat, Abarth and Jeep vehicles.

RDC Automobile Pvt. Ltd., is Chennai's Jeep Destination Store, located at the prime Perungudi area on Old Mahabalipuram Road (OMR). FCA has partnered with the Landmark Group for its sales and service outlets in New Delhi as well.

On this development President and Managing Director, FCA India, Kevin Flynn said, "We intend to provide our customers with a sales and service experience as a cohesive process, one that will demonstrate our commitment that will make FCA's existing and future customer base feel very special indeed."

FCA is focusing on After-Sales as one of its key drivers of growing business in India. For Jeep vehicles, the company has crafted innovative schemes that will give customers peace of mind and a satisfying Jeep ownership experience.

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