Ferrari To Celebrate 70th Anniversary With 350 Bespoke Models

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Italian supercar icon Ferrari is set to celebrate its 70th birthday with a bang as it will reveal 350 special edition cars at the 2016 Paris Motor Show.

Ferrari announced that it would unveil 70 special-edition models for each of its current five-model line-up to 100 Ferrari owners and collectors who competed in last month's Ferrari Cavalcade in Venice, Italy.

Ferrari looked into their past and selected 70 of their most iconic cars to provide inspiration for the new special edition variants of its lineup.

This means that each of the 350 cars that Ferrari unveils in Paris will be a unique one-off based on either the California T, 488 GTB, 488 Spider, the F12 or the newly launched GTC4Lusso.

Speaking at the Ferrari Cavalcade, Enrico Galliera, Ferrari's marketing and commercial boss, said: "The whole team at Maranello went back through the 70-year history of the company and tried to identify the most iconic cars of the past in the history of the company, the most iconic exteriors, the most iconic interiors."

"This means we are going to be producing and delivering 350 unique pieces. Every single car will be unique."

Galliera also stated that the 350 one-off cars will be made by Ferrari's bespoke 'Tailor-Made' division and would "feature the highest technology and design capability of the company".

Ferrari's last special edition car was the F12tdf which has a production run of only 799 units, all of which have been sold out.


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Story first published: Monday, July 4, 2016, 10:53 [IST]
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