Hyundai's luxury brand Genesis has appointed former Bugatti and Lamborghini designer Alexander Selipanov as it chief designer. He is also known as Sasha, is responsible for the exterior design of Bugatti Vision GT concept and Chiron hypercar.
Selipanov has also worked as a part of the team that created Huracan at Lamborghini. He will be working at the Global Genesis Advanced Studio in Europe under Luc Donckerwolke, head of design at Genesis.
He said, "I am sincerely excited about this opportunity because it will be a new chapter in my career. As I have been working with well-established brands so far, Genesis is a new and refreshing challenge to me."
Hyundai launched the luxury brand Genesis in 2015 to rival BMW and Mercedes-Benz. The marque is expected to launch the luxury sedan G80 by 2020.
Selipanov added, "I am also honoured to join this exciting journey, as it is a very rare chance to launch a luxury automotive brand and be part of its history. With growing expectations and curiosity around Genesis, I cannot wait to contribute my expertise and passion to the brand."