Escorts Strengthens Its International Portfolio; Launches 13 New Tractors

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Escorts, one of India's leading tractor manufacturers has expanded its international portfolio by launching 13 new tractors, ranging from 12HP to 110HP. The new range of tractors come under Escorts' Farmtrac, Powertrac, and Euroline series, which are specifically designed to meet the world market.

Escorts has also announced a strategy called 'Global Transformation Vision 2020', which will help the company strengthen its market share globally.

On the occasion of 'International Day', 37 partners of Escorts from around the world came together to affirm their association with Escorts for the success of the company's new strategy.

Speaking on the occasion, Escorts' CEO, Ravi Menon said, "Escorts Group has been a witness to the transforming agricultural ecosystem since seven decades and understands the ever evolving needs of the farmers worldwide. We are committed to taking India's best to the world and launch of these new tractors are a manifestation of our belief in the Make In India mission."

"We have once again delivered on our promise of innovation and creating value with bouquet of machines customized to farmer needs worldwide in 12 to 110 HP range. Escorts group already has a strong foothold across continents and our new transformation vision will further enable us to strengthen our leadership across North Africa & South Africa, America, Europe, and the ASEAN region."

The new Escorts Tractor range come with a CRDi engine, that make the equipment more fuel efficient and powerful, while also meeting international emission norms. 

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Story first published: Thursday, July 7, 2016, 10:54 [IST]
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