Datsun redi-GO’s Misleading Ad Now Under The Advertising Council’s Scanner

The Datsun redi-GO ad is misleading customers says the Consumer Complaint Council (CCC) of Advertising Standards Council of India.

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The Datsun redi-GO was quick to gain attention in India since launch, and the attention gained by the entry-level car has been positive and negative.

As per latest news, the carmaker is now under the scanner of the Consumer Complaint Council (CCC) of Advertising Standards Council of India (ASIC), for a ‘misleading ad'.

In an advertisement, Datsun says that the entry-level redi-GO is priced at Rs 2.39 lakh. The ad regulator however, says this is misleading.

The regulator said, "The Datsun redi-Go advertisement is misleading by implication. The advertisement's claim, 'Datsun redi-GO starting from Rs 2.39 lakh' was not substantiated with supporting evidence of genuine customers who have availed of this offer."

ASIC said mails have been sent to Nissan India (Datsun's parent company) about the carmaker's misleading ad and there has been reply yet.

For Nissan, this is not the first time being penalised. In 2012, the Japanese carmaker was fined $20,000 by The Australian Competition and Consumer Commission (AICCC) for misleading Australian consumers by selling a vehicle for more than the advertised price.

(with PTI inputs)

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