Datsun India has launched an all-new and unique campaign in the country. The brand campaign is called 'I Say Yes' and above is a quick video on how it will work. Several other initiatives are also getting ready to be launched prior to the Auto Expo in Delhi.
The 'I Say Yes' campaign is a multimedia multi-platform campaign. Datsun plans on building bonds with young and ambitious individuals of India. The campaign provides individuals with a platform to showcase their aspiration and offer their life experiences.
Under the 'I Say Yes' campaign by Datsun, several other activities will be organised. Facebook, Twitter, and Youtube social media platforms will be used to successfully spread the campaign. A 'Crowd Sourcing of Dreams' activity is set to commence on January 25, 2016.
The campaign by Datsun will be organised for a period of six weeks across India. Several Above-The-Line activities will be showcased via T.V. commercials and various other modes. Winners stand a chance to win exciting prizes.