Mercedes-Benz maker Daimler is all set to embrace the Silicon Valley management techniques as an initiative to speed up decision making and compete against new electric car makers such as Tesla Motors.
The chief executives at Daimler are sweeping away levels of bureaucracy to encourage a more experimental approach to new products.
These are the big changes Daimler, who was known for strict hierarchies and planning. The company had sent all of its top managers to Silicon Valley last year.
The changes will be closely monitored by its rivals such as BMW and Audi. The traditional carmakers will now weigh up to respond to new technologies such as autonomous driving and EV's that have turned firms like Google and Tesla into rivals.
Daimler, whose founder invented the modern day automobile, will invest heavily in EV's and has decided that, in order to succeed, the company, and its product range, needs an overhaul.