Chevrolet India and Facebook have formed a partnership in the digital space to inspire customers in finding new roads which will enable the American automaker to further strengthen its customer relationship.
The digital association between the automaker and Facebook has led to designing a distinctive digital platform that will engage and encourage customers to participate in the new year's resolutions challenge.
The campaign will blend, Chevrolet Co-Driver, the new messenger Bot technology, which informs the viewers to subscribe and share their new year's resolution.
The Co-Driver community is designed at exchanging tailored GIFs and motivating memos to support each subscriber to accomplish their resolutions.
Jack Uppal, VP Marketing & Customer Experience, Chevrolet India said that their company's motto appropriately defines Chevrolet's brand statement, ‘Find New Roads', which is all about exploring new opportunities and making every mile count.
He further added that they strive to craft innovative concepts for their customers, and offer new experiences that sustain their brand connect and enhance the overall customer experience and brand value amongst their target audience.
He added that Facebook is one of the largest social networking platforms which engage multiple users on a daily basis. With this partnership, Chevrolet envisages widespread customer outreach and further anticipates establishing a deeper brand connects with its customers.
Chevrolet India sells small hatchbacks to premium SUVs in the country. Models from Chevrolet India include small car Spark, small hatchback Beat, hatchback Sail, Sail compact sedan, Cruze sedan, MPVs Enjoy and Tavera MPV, and the Trailblazer SUV.
Chevrolet India has vehicles in the price range from Rs 3.63 lakh to Rs 23.95 lakh and is looking to add more vehicles in 2017 including the new Beat and the Essentia compact sedan.
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