Ceat Tyres has teamed up with Mumbai Police for a unique initiative. Several breath analyzers have been placed across the city. This will tell individuals the alcohol level in their system and provide them an insight whether they should or should not be driving.
So far, Ceat and Mumbai Police have placed breath analyzers in popular pubs around the city. Breath analyzers are placed in Elbo Room, Monkey Bar, Bora Bora, Escobar, I bar, Marine Plaza, Khar Social, and Corniche in Mumbai.
There are plans between Ceat and Mumbai Police to add more breath analyzers across the city. More lounges and pubs will be installed with breath analyzers. Ceat and Mumbai Police have also launched a digital campaign to create awareness about their initiative.