French supercar maker Bugatti has reopened its London showroom as it prepares to bring its brand new hypercar, the Chiron into the UK.
The reopened showroom sits in the ultra-exclusive Berkley Square area in Mayfair and will be the only place in the UK that prospective Chiron owners can purchase the hypercar.
The showroom is run by luxury car specialist H.R. Owen and has been the only authorised Bugatti dealer in the UK since 2006 and it has undergone a massive transformation to help welcome Bugatti's latest physics defying hypercar, the Chiron which replaces Bugatti's record-breaking Veyron.
The Chiron, which was unveiled at the 2016 Geneva Motor Show, replaces the Veyron as Bugatti's only car currently on sale.
The Chiron is powered by the same engine as the Veyron — an 8.0-litre W16 engine with four turbochargers that produces 1,479bhp and 1,600Nm of torque. The hypercar will sprint to 100km/h from standstill in under 2.5 seconds and will fly past 200km/h in under 6.5 seconds while 300km/h will be dispatched off in under 13.6 seconds.
Top speed is limited to 420km/h (Yes, limited to 420km/h) but with the limiter removed it is expected to hit around 460km/h.
Speaking of the Veyron, out of the 450 cars that were built, 65 were sold in the UK, ie: the London showroom accounted for over 14 percent of sales worldwide.
The London showroom is also the office for Brand Director Anita Kriszan, who is thought to be the most prolific Bugatti salesperson in the world and was once responsible for selling a record 11 Veyrons in a single year.
Speaking at the launch Krizsan said, "The Chiron is the greatest car in the world, and it is only right that it has a showroom that reflects that. We aim to deliver the most exclusive, most luxurious and most bespoke service of any car dealership in the world."
But just what is it about the London dealership that makes petrolheads, especially rich petrolheads gravitate to it?
The answer lies in the attention to detail, Once you step into the showroom and look around, you'll notice the blue lighting in the showroom. The blue color is Bugatti blue which is one of the colours the show car at the Geneva Motor Show was painted in.
Bugatti customers can take in the rich heritage of the brand by just looking around the showroom which is home to numerous art installations about the brand's history.
And if that wasn't enough, once you sit down on the carbon-fibre seats to customize your Chiron, you'll find yourselves enveloped in the same leather that is used to upholster the Chiron. Now that's what you would call an immersive experience.