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BMW Might Breathe New Life Into The 8 Series
The BMW Pininfarina Gran Lusso Coupe unveiled at the 2013 Villa d'Este Concours d'Elegance, held in Italy could make its way to the roads by 2020 as the 8-series.
As per Autocar UK, the 8 series could be revived on a new flagship model to rival the Mercedes-Benz S-Class Coupe and the Bentley Continental GT. The 8-series will be modelled on technological advancement in terms of driveline components, multi-material architecture, electrical system and connectivity solutions which are seen on the 6th generation 7-series.
The car will be built at BMW's Dingolfing factory in Germany. Sources suggest that there will be two layouts, which will be reviewed and finalised by BMW chairman Harald Krueger, who wants BMW to include luxury models to their lineups.
The first layout will adopt a four-door, in sync with the 6-series concept of the Gran Coupe, the 8-series however will be much bigger in appearance. As for the second layout, it will be of the classic touch of two-door coupe and cabriolet pairing.
BMW is seeking to push into the luxury market and feels it could manage better sales volume since Mercedes-Benz S-Class sold 125,000 units in 2015 and BMW feels the 8-series has the potential for a flagship model.
With the new sixth-generation, BMW is expecting the 7-series to increase its sales numbers to around 70,000 in 2016, however, officials agree that Mercedes-Benz S-Class sales will outnumber the BMW.
The 8-series was first launched in 1989 with two-door coupe and went to produce for ten years and ended in 1999. By reviving the 8-series, we need to see how the luxury carmaker will offer the 8-series to the customers at this present era and if it will challenge the dominant Mercedes-Benz S-Class.