BMW has launched its own car sharing service, ReachNow, in the city of Seattle in the United States. BMW will offer a fleet of 370 BMW and Mini vehicles in the city before it expands the service to other cities in the US.
The ReachNow service will offer the car sharing service to closed groups such as companies or entire residential complexes. Various members of the closed group will be able to unlock and use the cars using their smartphones.
In addition to the car sharing service, BMW ReachNow will also offer short-term rental or longer-term rental service as well as delivery and chauffeur services.
ReachNow is also offering customers the option of renting out their private vehicles to the ReachNow fleet for limited periods, such as when the owner is on holiday.
BMW is the latest carmaker to join the car sharing revolution after Ford and Opel as the car industry battles it out with taxi aggregator and sharing services like San Francisco based Uber.