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Are Diesel Engine Cars Reaching Their End Of Life? Not For BMW
BMW witnessed a strong growth of 20 percent in the backdrop of sales of its diesel cars.
With the diesel car ban in Delhi and the subsequent removal of the ban when the Supreme court had allowed a one percent green cess on the ex-showroom price of the car. This led to many customer purportedly opt for the petrol models.
However, that is the not the case for the German luxury car manufacturer, BMW. The company made a strong come back posting 20 percent sales growth for the first 9 months of 2017. This mainly driven by its sub-2 liter diesel engine cars.
To continue its momentum in 2017, BMW is planning to assemble petrol models in India to avoid any eventualities of the diesel ban being reimposed in the National Capital Region.
Currently, BMW has three models with the petrol engines, the company plans to increase this to eight more models by assembling them here in India.
BMW Group India feels there was a reason why the company has slowed down the business as it was not sustainable and BMW had to take some important decision to bring the business back on track.
After BMW did some course correction, they feel they have a strong foundation to grow their volumes and this year they have already grown the company's volume by 20 percent compared the market, which is flat or even falling.
The growth came mainly from the new generation X1 which has brought in much needed strong volumes for the company.
BMW will concentrate on and will be shared across volumes as well as image models to get their footprint in the country.
The BMW X1 is a 1,995cc diesel engine that churns out 188bhp and 400Nm of peak torque which is mated to a 8-speed Steptronic Automatic Gearbox.
