In the wake of an executive shake-up in the BMW ranks and the vote planned towards the end of the month, the German automaker is speeding up its plans on the portfolio of electric vehicles. The new set of vehicles which are expected to be electrified is the Mini, the BMW 3 Series, and the X4 SUV.
Previously, it was known that BMW was planning to bring the EV to the 3 Series and other vehicles; however, the automaker is planning to merge the marketing and sales operations for the brands of Mini and BMW. The surge in the strategy is to keep up with the U.S. rival Tesla, BMW will offer the electric versions on other models apart from the i3 which is in production from 2013.
BMW is facing stiff competition from Tesla in the EV market, the U.S. e-carmaker has received more than 400,000 pre-orders for the Model 3 sedan alone. The BMW i3 has been facing downward sales in the recent past and this prompted the German carmaker to speed up the EV plans.
The BMW i3 is an urban electric car and the company's first zero emissions mass-produced vehicle because of its electric powertrain. The official range of the BMW i3 is 130 to 160kms and can go up to 200kms in the most efficient driving mode.