Bentley Introduces On-Demand Fuel Delivery Service

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Bentley has introduced a new concierge service which banishes forecourts for the uber-rich. The company has only started a beta service being trialled in California.

The service is on-demand fuel delivery service, which is similar to personal shopping offered by high-end concierge services.

When the car is getting low on fuel, it communicates with a start-up company called Filld, which dispatches an attendant to wherever the car is to fill up for you.

Christopher Aubuchon, Co-founder and CTO of Filld said, ‘Filld and Bentley share a vision for leveraging powerful connected car technology - to one day eliminate the need for customers to refuel their cars themselves, removing inconvenience, and giving them more of their valuable time back."

Bentley has only introduced this as a US-only trial, for now. Later, the service might be extended to Europe and Asia. The company officials haven't announced anything about the pricing for this service.


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