Thierry Lespiaucq To Replace Joe King As Audi India’s Head

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Audi India's chief Joe King will be replaced by Thierry Lespiaucq, managing director, Volkswagen Group Sales India Private Limited. King has been assigned to take a new role, so he will move to Audi AG, Germany.

Joe King headed the German automaker's operations in India since September 1, 2013. During his tenure, Audi India's sales increased from 10,002 units in 2013 to 11,192 units in 2015.

In 2014, the automaker added some more products to its lineup which helped them to sell 10,851 units. The company was able to drove past the sales of its arch rival Mercedes-Benz India, which only managed to sell 10,201 units.

But in 2015, Mercedes fought back to take the luxury car crown with sales of 13,502 units as against Audi India's 11,192 units.

Over the past couple of years, Joe King took the responsibility to implement Audi India's dealership expansion programme. Now across India, Audi have 42 dealerships.

King completed his studies from the University of Melbourne and he has 26 years of experience in the automotive industry. He started his career with Toyota in 1990 and has worked with both mass and premium market brands including Toyota, BMW and Audi in Australia.

In Australia, he played an integral role in the management team of Audi and then he moved to Audi India.

Lespiaucq has 37 years of experience in the automotive world, joined Volkswagen in 2004. Before that, he was the CEO of Renault-Nissan Suisse.

Audi India's latest addition to its portfolio was the A4 sedan priced at Rs 38.10 lakh. In a short period of time, the A4 became one of the most popular Audi car in the country.


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