Aston Martin And Red Bull Racing Extends Partnership

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Aston Martin has extended its sponsorship deal with Red Bull. Both of them first inked the deal at last year's Australian Grand Prix. Since then, Aston Martin's logos appeared on the Red Bull Formula one racing car.

This successful partnership between the two performance-oriented companies led to the development of the hypercar, AM-RB 001. The delivery of the model will start in 2018 and the partnership will carry on into 2017.

Andrew Palmer, Aston Martin President and CEO said, "Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do.

"It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are pleased to continue into 2017."

Christian Horner, Red Bull boss said, "The extraordinary success of the AM RB-001 is a testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision."

Story first published: Tuesday, December 6, 2016, 18:42 [IST]
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