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Aston Martin Predicts Double Sales In 2017 In India
Aston Martin has not planned any investment in the country; however, it plans to launch new vehicles globally and India will eventually get it.
Aston Martin is predicting sales in India to double in 2017 compared to the previous year. In 2015, the British company sold nearly 8-10 cars in India.
Neil Slade, President for theMiddle East and North Africa region, Aston Martin, said that on the long-term expectations, the company has sold 70 units of cars in the last five years and is planning to sell 15-18 cars in 2017.
Aston Martin recently launched the DB11 in India and is anticipating half the sales to come from the DB11.
Slade said, that the DB11 represents the future of the brand and the product has been exceptionally accepted in international markets. In India too it is expected to become the centerpiece of the company's offering in the country going forward.
Aston Martin does not have any investment in India; however, in the next seven years the company will be launching products globally which will eventually make it to the Indian market.
Commenting on the company's "Second Century" plans he said that Mumbai and Delhi are their centre of excellence. From these two cities they will cater to the rest of country.
The Indian market has evolved and are globally travelled and are well aware of luxury cars. They are willing to buy vehicles in the high luxury segment at prices comparable to the highest worldwide.
The company is confident that the luxury segment will evolve in the coming years in India and will go on compete with other international market.
As per the company, sales are bound to grow in the next year compared to the previous year.