Apple Downgrades Self Driving Car Project: Project Titan Or A Sinking Titanic?

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Apple, the world's largest information technology company, is scaling down its ambitious Project Titan car project , and will instead focus on providing autonomous technology for cars.

According to Bloomberg, hundreds of members of the team behind the self-driving car project which comprises of about 1,000 people, have been reassigned, let go or have left the secretive project on their own in the past few months as the project shifted directions thanks to a leadership change by Cupertino.

What remains of the team along with the new hires will now focus on developing an autonomous driving system which will allow the company to either partner with existing car companies or design its own vehicle in the future.

The team now has till the end of 2017 to prove the feasibility of the self-driving system and decide on a final direction for Project Titan.


In its bid to get a car of its own on the tarmac, Apple had attempted to takeover British supercar maker Mclaren, but talks between the two companies did not go to plan and Apple's bid to enter the supercar world quickly ended. Now both Apple and McLaren have said much about the matter.

Read more on: #auto news
Story first published: Tuesday, October 18, 2016, 17:05 [IST]
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