Apple Brings In More Industrial Experts Into Project Titan

With all the hype about the proposed Apple Car project, the company has since looked to proceed with Project Titan.

Following all the rumours, Magna Steyr, an Austrian-based auto manufacturer has stepped in to assist the company in the development of the upcoming vehicle.

Magna Steyr, which was founded in 2001, is a subsidiary of the Canadian-based Magna International group. The company has then worked with a number of auto manufacturers in the past.

Working with Mercedes-Benz, Jaguar to Tesla, and most recently with Mini Cooper in the development of the Mini Paceman and Countryman, Magna Steyr has enough experience in the automotive industry.

Now, under Bob Mansfield's lead, Magna Steyr will assist the company in the vehicle development. According to a report by Bloomberg, "about a dozen of Magna Steyr's employees have been working closely with the Apple team in California. This is Apple giving the project a "reboot."

Explaining about the new partnership, Magna Steyr stated that Apple will be focusing on the self-driving aspect of the project, while the Magna Steyr team will be working on the engineering side of things.

Most of the details about the vehicle are still kept a secret. Rumours suggest that the Apple Car could be on the roads by 2020.