The Italian luxury sports car maker is preparing for the launch its first SUV, the Urus and has prompted Lamborghini to unveil a more approachable look at a new overhauled dealership in Bristol, UK. The new dealership reflects the company's new channel of a corporate look.
Designed to convey Lamborghini as a pure, cutting edge and visionary brand, the company plans to roll out the design language to all outlets around the world. This will include its headquarters in Sant Agata Bolognese and the adjacent museum, the corporate website and all showrooms as well.
The reason is attributed to label Lamborghini as a more approachable brand ahead of the launch of the 4x4 Urus SUV and cater to family and female buyers. The company claims the Urus will continue to have the Lamborghini DNA; however, they describe it as a super-sport SUV.
As for the showroom itself, the revamp includes a totem pole outside the dealership with an illuminated Lamborghini shield with the black background that glows at dark.
Along with revamping the exterior the interiors are accentuated with a bright and airy showroom environment. The decoration highlighted in the form of polygons or characterised by sharp lines.