10,000th Tata Tiago Hits The Road; Is Lionel Messi's Magic Working?

The Tata Tiago was launched in India on April 6, and thanks to its rather attractive price tag and the popularity of its brand ambassador, Lionel Messi, the bookings for the Tiago soon started outstripping Tata's production line capabilities.

Unfortunately, that still remains the case today. However, Tata's production line at the Sanand started churning out more cars to meet the demand.

Also Read: Tata Tiago Review

However, despite their best efforts, they've only managed to get two third of the of the total orders asked for thanks to some rather problematic issues which were out of their control(The ZICA name madness comes to mind.)

Now, though, Tata Tiago number 10,000(in Metallic Brown) just rolled off the plant's production line as Tata races to meet the 15,000 bookings taken.

The Zica on sale in India currently draws its power from two engines, petrol and diesel, both of which are mated to a 5-speed gearbox.

The 1.2-litre petrol engine produces 84bhp and 119Nm of torque while the 1.05-litre engine produces 69bhp and 140Nm of torque.

The 3-cylinder petrol engine returns a mileage of 23.84km/l while the smaller diesel returns a mileage of 27.28km/l.