Automobile manufacturers in India take part in several initiatives to better conditions in the country. Road safety is a primary concern for many in India and the population of vehicles is constantly increasing.
Volkswagen has now partnered with Mumbai Traffic Police to ensure safe roads in India's financial capital. A social awareness program through hoarding across Mumbai will educate commuters.
Michael Mayer, Director, VW Passengers Cars expressed, "Safety as a concept is integral to our DNA at Volkswagen Passenger Cars. As advocates towards Road safety in the city, this partnership with the Mumbai Traffic Police is indeed a momentous occasion for us."
Milind Bharambe, J.C., Police (IPS), commented, "We look forward to working with them towards fulfilling our mission to develop Mumbai as a model city with regards to road safety, regulation and social awareness."
Mumbai Traffic Police Department and Volkswagen would be installing 1,500 hoardings. They will be located strategically at areas which witness high commuter footfalls, hoarding will be designed by FCB ULKA.