Japanese carmaker Toyota has launched ‘Seat Selfie' seat belt mobile app as part of its safety campaign to encourage drivers and occupants to wear seatbelt while driving.
The app, designed by Toyota together with Hakuhodo i-studio and Yamasaki Lab of the University of Tokyo, can automatically identify as to whether passengers or the driver are wearing their seat belts or not.
The new app, which requires an internet connection, can scan selfie pictures uploaded by the user. The user will be nudged if they don't have their safety belts secured. If they are wearing a seatbelt however, it will allow the user to share the selfie on social media platforms.
This safety campaign will extend across Malaysia, Brunei, Cambodia, India, Myanmar, Pakistan Indonesia, Philippines and Vietnam.
Also, Toyota will be giving users of the Seat Selfie app a chance to win a trip for two to the 2015 Tokyo Motor Show!
This app is a part of Toyota's safety campaign to encourage road safety habits in Asia especially through wearing a seatbelt.