Japanese automobile giant, Toyota is increasing its presence all over the world. The International Olympic Committee has now announced that Toyota Motor Corporation will be the partner of The Olympic Partner Program.
Toyota has been granted sponsorship effective immediately. Their rights have been granted in Japan all throughout 2016. Globally the Japanese manufacturer will able to sponsor its products in relation with Olympics from 2017. They will be the sponsor right through 2024.
Akio Toyoda, Toyota President, expressed, "We will do everything possible to fulfil our new role in The Olympic Partner Programme and to justify the trust that the IOC has placed in us. The addition of the mobility category to The Olympic Partner Programme is important recognition for our entire industry."
Thomas Bach, IOC President, commented, Toyota is the world leader in its field and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. Toyota and the IOC share the same values and we welcome Toyota Motor Corporation to the Olympic family."
International Olympic Committee has also got on board other major brand like Atos, Coca-Cola, McDonald's and Samsung. All of them have signed to be sponsors for a minimum till 2020 and even more.