Tata Motors have recently launched two very interesting products in Indian market. Zest was their first offering, which was followed by the launch of Bolt.
Both these products were launched with their new design philosophy, which was expected to attract buyers. Now the Indian manufacturer has witnessed its lowest sales post launch of these vehicles.
The Zest has not made a significant dent in compact sedan segment and same can be said about their Bolt in the hatchback segment.
Tata has been doing an excellent job of promoting both products through television and several other means of media. Sales of both models have been disheartening and is not expected.
Zest and Bolt managed to sell 2,622 combined units in the month of April, 2015. The compact sedan did better with 1,989 models sold, while the hatchback sales were lower down at 633 models.
Indian automobile manufacturer has invested a lot of money in both these products. They will soon be launching their Nano GenX with Easy Shift on 19th May, 2015. We hope this product does not face the same fate like Zest and Bolt.