Wizcraft International Entertainment Pvt. Ltd. joined hands with TATA Motors to create waves in experiential marketing once again. TATA Motors recently announced Lionel Messi as their first Global Brand Ambassador for their Passenger Vehicles Business.
The inspirational campaign #madeofgreat debuted on TV screens on November 3, 2015, followed by Digital and Outdoor campaigns. Tata Motors has partnered with leading events agency, Wizcraft to take this campaign to the next level with an all-new exciting on-ground multi-city activation.
The on-ground activation which starts today, will further build on the #madeofgreat campaign and allow the public to engage with their favorite football star at many levels. Backed by radio, including RJs on-ground, the objective is to reach out to the millions of Lionel Messi fans across India and give them a never before opportunity to connect with the maverick footballer.
An augmented reality app has been specially created to allow young and old alike to get a snap clicked with Lionel Messi, along with an opportunity to record a video message on the spot welcoming him to the country. All of this would be a part of the larger digital engagement showcasing the scale and width of the #madeofgreat campaign, which is sure to make the experience a truly exciting one.
As one of the India's leading conglomerates, TATA has become synonymous with trust and authenticity and TATA Motors has carried forward the same legacy over all these years. Wizcraft has been working closely with TATA Motors in successfully launching their next generation series of passenger vehicles including the Zest, Bolt and GenX Nano, ensuring that all stakeholders, including media and consumers, are energized and activated.
Starting this month, Wizcraft will execute several on-ground events and experiential activations till March 2016 to make sure the right buzz is created about the path-breaking offerings.
Commenting on this remarkable association, Mr. Sandeep Mehta, Vice President, Wizcraft International Entertainment Pvt. Ltd. said, "We are truly honored to have been selected as the on-ground experiential activation partner for this larger-than-life project, which is also going to go down in history as a defining juncture for TATA Motors.
TATA Motors is the largest Indian Automobile Manufacturer and Lionel Messi is arguably the best footballer in the world, and their partnership promises to forge a connection between the company and a new generation of consumers. Since this is a grand moment for all of us involved, it was imperative to build a strong campaign to propel this association to newer heights.
As part of the #madeofgreat campaign, we have planned an entire array of events and activations that are going to go a long way in building awareness about this campaign. The aim is to reach out to the millions of TATA loyalists and other consumers and spread the key messaging of this association."
With 51 awards for their innovative marketing campaigns in the last fiscal year, TATA Motors is pulling out all stops to put together marketing strategies and consumer engagement plans for their journey ahead. As a brand, TATA Motors focuses on reliability, excellence and a commitment to innovation and Messi's story of overcoming hurdles to reach the pinnacle of success is a reflection of TATA Motors' own journey and their undeterred will to revv up the passenger vehicle industry.
Speaking about the association and Wizcraft's unique activation plans for #madeofgreat, Ms. Delna Avari, Head - Marketing Communications & Services, Passenger Vehicle Business Unit, TATA Motors, said, "We are very excited to have Lionel Messi on board. He is a winner who is trustworthy, reliable, pioneering, simple and is driven by self-belief, which is the core idea of this campaign - ‘What drives us from within is what makes us great'.
TATA Motors is driven by design, technology and continually strives towards excellence. Wizcraft as always is committed to push the envelope and we are sure they will perfectly execute this powerful campaign, which will successfully expand our footprint and reach-out to our customers innovatively. Having worked with them in the past, I am sure they will yet again hit new records and support us in our endeavor to excite our customers."
As an organization, Wizcraft is now focusing strategically on brand related campaigns thereby ensuring that they are able to deliver experiences which would otherwise not have been possible. Over the past few years, not only has Wizcraft brought innovative brand experiences to people in India but also represented the country in multiple international shows for the country.