Tata Manza And Vista Phased Out Owing To Nil Sales

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Tata Motors has stopped production of the Manza sedan and the Vista hatchback, owing to almost nil sales in the last few months. Models such as the Indica and the Indigo however, will continue to be sold as commercial vehicles (taxi) only.

The stop in production of the Manza and the Vista, has moved Tata Motors away from its old portfolio of vehicles, and help the company concentrate selling newer generation vehicles such as the Zest and Bolt. The company also stopped production of the older generation Nano a year ago.

The Tata Manza recorded zero sales since July this year, according to reports by the Society of Indian Automobile Manufacturers (SIAM).

Prior to its launch in 2009, the Manza was developed on a Rs. 2000 crore platform, that was shared with the Vista. When launched, the Manza was called the Indigo Manza, but Tata Motors dropped the Indigo name after giving the car a facelift, and decided to call it only Tata Manza.

The Tata Manza competed with models such as the Maruti Suzuki SX4, Hyundai Verna, and the Honda City, but failed to perform well. The Vista competed with models such as the Maruti Suzuki Swift and Hyundai i20, but failed to sell in good volumes.

tata manza production stopped

tata vista production stopped

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Read more on: #tata motors #auto news
Story first published: Tuesday, December 8, 2015, 16:16 [IST]
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