Tata Motors has launched two products recently, which showcased their new design and philosophy. The Bolt and Zest are their two new products, which pack loads of features.
The Indian Premier League is returning with its eighth edition in India. There is no other opportunity to promote a brand like in cricket. Most Indians love cricket and though we lost our World Cup defense, we will still continue watching the sport.
Indian automobile manufacturer Tata has decided to make its Bolt as the sponsor for a team. The hatchback will be in association with Royal Challengers Bangalore in IPL season eight.
Mayank Pareek, President, Passenger Vehicles, Tata Motors, expressed, "We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback."
Russell Adams, Vice President, Commercial Operations & Cricket Academy Royal Challengers Bangalore, commented, "Royal Challengers Bangalore is extremely pleased to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League."
The Bolt hatchback will be used team personnel and staff. Tata Motors will also have permission to promote their new vehicle at RCB' home ground, Chinnaswamy stadium.
Several on-field activities will also be organised for Bolt customers. Mainly the Tata product will get global recognition through the IPL tournament that is held in India itself and begins on 8th April, 2015. First match contested is between Mumbai Indians and Kolkata Knight Riders.