Tata Motors is continuing from where it left off with its aggressive marketing of the Zest compact sedan. The all-new Tata Bolt print advertising campaign was revealed today in The Times Of India daily, in a four-page advertorial supplement.
The advertisement contains a "Multi-drive Rewards Card" that people need to carry to a Tata showroom and book a test drive, which allows them to register for a creative response to the statement "I love the Tata Bolt because..." Winners will be judged according to the most creative entries, and the first place winner will drive away in a brand new Tata Bolt.
While we do not know the amount of spend of this campaign, it's obviously huge. But it's good to see Tata being aggressive with the follow-up car launch to the successful Zest. After all, Tata Motors now has two impressive products in their portfolio, and the company needs to do everything to improve its image.
To know more SMS ‘BOLT TIMES' to 561561 or visit your nearest Tata dealer. You'd do well to grab a copy of the newspaper too, before it's sold out!