Czech automobile manufacturer is not doing particularly well in terms of sales in India. They, however, will not give up and are looking at other options in the market.
Skoda India is now contemplating to enter the huge used car segment that exists in the country. They are planning to launch a pilot program based on this within 2015.
They will run tests operations in metro cities. Skoda India has chosen Delhi and Mumbai for their pilot program, which is expected to commence soon.
Skoda officials believe that by entering used car segment they could boost their vehicle sales. This will primarily be achieved through exchange programs and other schemes, which they will devise.
Several other manufacturer are currently in used car segment or are planning on entering. Mahindra First Choice Wheels is among the popular used car manufacturers in India.
Skoda India previously launched its next generation Yeti SUV in the country. They plan on introducing new models and updates to its existing lineup of vehicles in India.
They are also planning on bringing back their Fabia hatchback to India, which was discontinued. Skoda has realised that Indian buyers are opting for more safer vehicles and its Fabia would fight right into this description.