On the 6th of February, 2015 Society of Indian Automobile Manufacturers or SIAM, had organised their ninth styling and design conclave. It was held in Pune and many industrial dignitaries were present at the event. The theme for this year was ‘Innovation through design'.
It was a whole event and was divided down to four parts, which was concluded by an award ceremony. The theme was chosen on a broad topic to accept more subjects under it. This year marked the beginning of a new initiative, where it was decided to felicitate senior leaders that had a major role in Automotive Styling and Design within India.
The very first award for advancement in Automotive Styling and Design in India went to Bidyabijay Bhaumik, Chief Designer at Mahindra and Mahindra. The Guest of Honour for this event was Rashmi Urdhwareshe, Director, Automotive Research Association of India(ARAI).
The first session was chaired by Jayant Sankrityayana, Head Commercial Vehicle Design, Tata Motors. During this period the speakers focussed on ‘Megatrends' and its impacts on the market. Predicting future trends and how it will help the industry was also discussed.
Sathiaseelan. G, Head, Styling, Ashok Leyland, chaired the second session. In this session they discussed, how to stay ahead of current time and maintain harmony with the environment. Kawasaki officials announced that their focus was to develop powerful engines without making them any bigger.
Lalit Narkhede, Design Group Manager, General Motors, was in charge of the third session for the day. Mark Jarvis, Design Manager, Visteon, explained the issues surrounding automated driving and stressed on innovation is key to success and everyone should remain curious no matter what field they are in.
The fourth session was reserved for the award ceremony. Rajshekhar Dass of Mumbai won top honours, he was followed by Mathew Vinod and Mark Timothy. Ten contestants had participated and presented their concepts to judges and audience. All three winners are from ISD Rubika and is surely a proud moment for them.