BMW like several other manufacturers is increasing their localisation of parts to provide Indians with more competitive pricing. This move is also expected to boost sales for the German manufacturer in the country.
They wanted to mark the occasion of 50 percent localisation with their brand ambassador at their Chennai plant. Sachin Tendulkar is the brand ambassador for BMW vehicles in India.
There was no better way to mark the commencement of 50 percent localisation of parts in India. Sachin Tendulkar helps BMW engineers and technicians assemble a special 5 Series vehicle.
Sachin Tendulkar knew what he was doing as he straight away went towards the marriage point. This is the place where engine and body of a vehicle meet for the very first time.
The legendary cricketer inspected and tightened bolts of drive shaft before it could be attached to 5 Series body. Sachin Tendulkar was swift and made this task look so effortless, just as he played cricket.
Master Blaster uses a torque wrench to tighten bolts of shock absorber to required specifications. Assembly of a car is a very precise job, a single bolt left loose could hamper the performance of vehicle tenfolds.
Sachin Tendulkar seemed very happy and pleased with his performance of assembling this 5 Series for BMW. It indeed was a well done job and perhaps he is used to maintaining his own luxury car fleet that he personally owns.
The best Cricketer India has ever produced helped fit a 2.0-litre four cylinder diesel engine in a 5 Series. BMW engineers have been able to extract 184 horsepower and 380 Nm of peak torque, engine is mated to an 8-speed automatic transmission.
Also present at the event alongside Bharat Ratna winner, Sachin Tendulkar was Philipp von Sahr, BMW India, President and Robert Frittrang, Managing Director, BMW Plant Chennai.
Here is a quick video of Sachin Tendulkar heping BMW technicians assemble a 5 Series at their Chennai facility.