Renault Kwid has achieved another record by registering over 50,000 bookings since launch. The affordable hatchback was launched on September 24, 2015, in India.
The Kwid is a direct competition to the Maruti Alto and Hyundai Eon. Renault India plans on gaining over five percent market share in this segment. The Kwid is a global vehicle that will be made in India and exported to several global markets.
Currently, if you book a Renault Kwid in India, customers will have to wait for almost six months. The base variant of the Kwid is priced at Rs. 2.57 lakh, while the top-end variant costs Rs. 3.53 lakh ex-showroom (Delhi). Competitive pricing was achieved due to 98 percent localisation (increasing local manufacturing to drive the cost down).
Powering the Kwid is Renault's 799cc, inline three-cylinder, liquid-cooled petrol engine. The engine is mated to a 5-speed manual gearbox and is tuned to produce 53bhp and 72Nm of peak torque output. Renault claims their Kwid delivers a fuel economy of 25 km/l. On the safety front, the Kwid is offered with an optional airbag, central locking, and audible parking brake warning.
Renault India has taken the initiative of promoting the Kwid in every way possible. They have set up virtual showrooms, which can be accessed from any part of the country. Renault has also set up mobile showrooms and workshops to reach a wider audience.
DriveSpark Thinks! Renault's new kid is here to stay, and will win hearts.