Renault India India is developing a new brand image campaign, along with A.R. Rahman. Here is a video of behind the scenes from the audio composition process.
Currently the French manufacturer is endorsing its products with the help of Bollywood actor Ranbir Kapoor. . The audio composition is called ‘Re Re Re Rafter' and will promote Renault's philosophy ‘Passion for Life'.
A.R. Rahman, expressed, "For me, passion is music and I have attempted to create a melody that is catchy and appealing. The creation is contemporary and stands apart, in sync with Renault's legacy of being an iconic and inspirational brand."
Sumit Sawhney, Country CEO and M.D., Renault India said, "The 4th year celebrations continue at Renault India! After announcing India's best actor Ranbir Kapoor as our brand ambassador, it is only fitting to have India's best music composer create the theme track for our new brand campaign."
Renault India sells the Pulse, Scala, Fluence, Duster, Lodgy and Koleos models in the country. They will be launching their Kwid small budget vehicle prior to the festive season in India.
Video: Renault India & A.R. Rahman Work On New Tune!