The Renault Duster will be the title sponsor for the Roadies X4 for the 2015 season in India. This year, Roadies will be organised with four-wheels and not two-wheels. Roadies will thus be skipping from X2 to X4 directly to better suit the new format.
Roadies is a popular reality TV show in India among several youngsters. For the last twelve years, the show was associated with individuals riding motorcycles to various designations and performing given tasks.
The show will retain the format of Gang Leaders and Gangs. Last year, the Gang Leaders were Rannvijay Singh, Esha Deol, Vijender Singh, and Karan Kundra. Roadies X2 was won by Prince Narula, who is also competing in Splitsvilla and Big Boss 9 currently.
Renault will be providing the Duster compact SUV to contestants of Roadies, who will travel from one destination to another. Contestants can now travel comfortably and will be ready to perform tasks with ease. The Duster will provide sufficient comfort for five occupants, which could be an entire gang.
The Duster compact SUV is Renault's most successful product in India. Renault Duster is offered with petrol and diesel engines. They also offer front-wheel and all-wheel drive options. The base variant of Duster costs Rs. 9.04 and top-spec variant costs Rs. 11.68 ex-showroom (Mumbai).
Renault recently introduced its most affordable product in the country, which was christened ‘KWID'. This hatchback is introduced to compete with Maruti Suzuki Alto 800 model. It starts from Rs. 2.67 lakh ex-showroom (Mumbai) onwards.