Philips Launch GoPure In-Car Air Purifier In India For Rs 7,999/-

Philips has launched the all-new GoPure compact air purifier for vehicles. The in-car air purifier by Philips has been launched at a price of Rs. 7,999. Special filtration technology has been designed keeping in mind Indian conditions.

The new in-car air purifier from Philips promises to clean up to 99 percent of air contaminants. GoPure Compact 110 will get rid of cigarette smoke, dust, airborne virus, bacteria, and pollen. Several filters will eliminate particulate matter as well as ultrafine particles present in the air.

Filter change will be necessary to maintain in-car air quality. A single filter can last for approximately one year based on usage. Philips promises that the filters are easy to change and is readily available. The replacement filters will cost Rs. 1,500 which is a small price for good air quality.

Philips GoPure Compact 110 is simple and easy to use. Vehicle owners have to connect the in-car air purifier to the power socket. Customers can currently purchase the air purifier from online stores and aftermarket shops. At a later stage, Philips will be tying up with several automobile manufacturers as well.

Currently, Philips will be importing its in-car air purifier from China. Based on demand the manufacturer could introduce more models or even locally manufacturer the air-purifier. Delhi has been termed as the most polluted city in India and demand could be high from next year.