Nissan has been ranked third in J.D. Power Asia Pacific 2015 India Sales Satisfaction Index (SSI) study. It is a big leap for the company this year as compared to last year where it was ranked ninth amongst its competitors.
Now in its 16th year, the study examines seven factors that contribute to new-vehicle owners' overall satisfaction with their sales experience (listed in order of importance): delivery process, delivery timing, salesperson, sales initiation, dealer facility, paperwork and deal. Satisfaction is calculated on a 1,000-point scale.
Nissan ranks at the third position as compared to its competitors, with a score of 863 out of 1000 point scale. Overall sales satisfaction in the mass market segment is 851, a 6 point decline from 2014. Nearly one in five customers is dissatisfied with several critical aspects of the purchase process, including negotiations for their new vehicle, delivery commitments and the overall delivery process.
The 2015 India Sales Satisfaction Index (SSI) Study is based on responses from more than 7,895 new-vehicle owners who purchased their vehicle between September 2014 and April 2015, and includes evaluations of more than 75 models within the mass market segment. The study was fielded from March to July 2015.
Speaking on this achievement, Guillaume Sicard, President Nissan India Operations, said, "I am delighted to see the results of the hard work and focus we put together towards being a customer centric organisation and this ranking confirms our consumer's growing trust in the brand."
"India is poised to be the third largest market in the world by 2020 and we continue to monitor its progress closely to ensure our expanding product portfolio fits regional needs. We will continue to invest and support the "Make in India" initiative while catering to the domestic market and exploring more markets to augment our already strong exports numbers", he added.