Mercedes Benz has commenced its new customer engagement program known as ‘Luxe Drive'. It was in Mumbai over the weekend, where potential customers could come and test the vehicles.
Previously Mercedes Benz has organised its Luxe Drive in Chandigarh, Gurgaon, Jaipur and Surat. Post Mumbai they will continue this luxury customer engagement in several other cities of India.
Mercedes-benz not only showcased their entire range of vehicles. They also had Michelin Star Chef Vikas Khanna providing Master Class sessions. Customers could learn new cooking tips from one of the best chefs in India.
Eberhard Kern, Managing Director and CEO, Mercedes Benz India, expressed, "Best customer experience is a key pillar of Mercedes-Benz's ‘Live the Best' philosophy and through innovative customer engagement such as LuxeDrive."
He further added, "We have been successful in providing an experience of modern luxury to our prospects who aspires for a Mercedes-Benz. We are excited with this response and firmly believe that our customer focus approach has created an unparalleled fascination and delight."
Mercedes Benz Luxe Drive organised an off-road simulation with its SUV models. The sedans demonstrated their safety features and why German vehicles are sought after so much.
The German luxury car manufacturer had displayed fashion wear through The Collective, where customers could enhance their style quotient.