Mercedes-Benz is currently following the philosophy of ‘Live the Best'. To achieve this goal they begun their Luxe Drive for customers in Chandigarh. It is an unique drive event, where individuals can test the German vehicles and experience gourmet and haute couture.
The German luxury car maker had organised its Luxe Drive on 21st and 22nd of February, 2015 in Chandigarh. Mercedes-Benz has planned to also host this unique customer engagement programme in various other cities. They will be now be organising it in Gurgaon, Jaipur and Surat.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, expressed, "Mercedes-Benz pursues the philosophy of ‘Live the Best', where we aim to provide our patrons with an unparalleled brand experience."
He further added, "In enhancing this unique modern luxury experience and create an innovative engagement platform, we are introducing ‘Luxe Drive' which is a unique drive experience blending adrenaline with gourmet and haute couture."
Chef Vikas Khanna was present for Mercedes-Benz Luxe Drive. He was producing some luxurious and one of a kind meals. A lucky winner stood the chance of interacting with the chef personally as well. Vikas Khanna is a Michelin Starred Indian chef and is considered as the The Hottest Chef in America.
The Luxe Drive also featured several fashion brands under a single roof. Mercedes-Benz have setup a website, where if you like any clothes or fashion accessories, it can pre-booked and delivered to the venue. They will also organise the ‘Ah My God'! experience, where customers can test and evaluate vehicles.